Green Design must, at its core, aspire to be as efficient as possible from a consumption standpoint. Staying ‘‘lean’’ is an existential counter to the recent ‘‘fattening’’ of web content.
Sustainable practices are not familiar to the average internet user, so the burden is on the creators to present the right information in the appropriate contexts to be impactful.
High-tech unequivocally remains in the design spotlight for now, and Green Design wants to be for designers of today, finding ways to balance sustainability with the status quo.
Achieving zero-waste means closing traditionally linear processes into regenerative loops. This means adopting practices that allow products to give back to wherever they take from, repeatedly.